http://www.marketingmagazine.co.uk/bulletin/dailynews/article/1001432/?DCMP=EMC-BreakingnewsfromMarketing
This shows fundamentally that the major parties have been using Social Media and Online networks as a way of influencing the electorate. This is a massive change from 2005 and shows the influence the 2008 US election campaign, and Obama's successful use of online PR has had on the 2 main parties.
Lets see tomorrow what influence this has had on the results
Thursday, 6 May 2010
Wednesday, 5 May 2010
Libdem PR Impact - Facebook/Youth Vote
According to PR week Nick Clegg's swing in the polls has also had an effect on positive PR in the online blogosphere
http://www.prweek.com/channel/PublicAffairs/article/1000998/Lib%20Dems%20steal%20a%20march%20in%20PRWeek%20general%20election%20sentiment%20tracker/
With their General Election Online Sentiment tracker showing a clear swing to the Yellows.
Whether this also reflects the youth demographic of people who blog is open to debate. This however was clearly shown by Facebook's online Poll on who Facebook users would like to be PM with a resounding majority putting Clegg 1st. However this is unlikely to have a major impact on votes with most Facebook users coming from an under 35 demographic, and those most likely to vote generally being over 35
http://www.prweek.com/channel/PublicAffairs/article/1000998/Lib%20Dems%20steal%20a%20march%20in%20PRWeek%20general%20election%20sentiment%20tracker/
With their General Election Online Sentiment tracker showing a clear swing to the Yellows.
Whether this also reflects the youth demographic of people who blog is open to debate. This however was clearly shown by Facebook's online Poll on who Facebook users would like to be PM with a resounding majority putting Clegg 1st. However this is unlikely to have a major impact on votes with most Facebook users coming from an under 35 demographic, and those most likely to vote generally being over 35
Tuesday, 4 May 2010
"Give orangutans a break"
"Give orangutans a break"
The latest in the stream of online PR blunders is the GreenPeace attack on Nestle. The video they released of a guy snacking on a Kit Kat, then dripping blood from his mouth onto his computer with the accompanying slogan: "Give orangutans a break”, spread through the online world like wildfire. GreenPeace’s intention was to point out how Nestle purchases palm oil from enterprises that destroy rainforests. They encouraged Facebook users to change their avatars to a version of the Kit Kat logo, modified to say "Killer," and then to message Nestle.
Yes, Nestle received a number of complaints as a result. But what really made these consumers mad was Nestle’s response. In the weeks that followed, the harassment intensified, and Nestle fell silent.
It just goes to show that doing nothing may actually be the most dangerous course of action.
Find out more here: http://www.marketingprofs.com/short-articles/1801/wade-in-these-waters-with
The latest in the stream of online PR blunders is the GreenPeace attack on Nestle. The video they released of a guy snacking on a Kit Kat, then dripping blood from his mouth onto his computer with the accompanying slogan: "Give orangutans a break”, spread through the online world like wildfire. GreenPeace’s intention was to point out how Nestle purchases palm oil from enterprises that destroy rainforests. They encouraged Facebook users to change their avatars to a version of the Kit Kat logo, modified to say "Killer," and then to message Nestle.
Yes, Nestle received a number of complaints as a result. But what really made these consumers mad was Nestle’s response. In the weeks that followed, the harassment intensified, and Nestle fell silent.
It just goes to show that doing nothing may actually be the most dangerous course of action.
Find out more here: http://www.marketingprofs.com/short-articles/1801/wade-in-these-waters-with
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