If you have seen this week's Marketing magazine you will know that Eurostar is planning a marketing campaign to help reassure customers that the train service is now fully operational after a recent series of breakdowns.
The campaign is scheduled for April and according to Emma Harris, Director of Sales and Marketing at Eurostar: "The campaign will not directly address what has happened, but will be relevant to consumers and, in its familiarity, seek to reassure them about our return to normal service"
Mary Walsh, Director of Corporate Communications, Eurostar will be speaking at Online PR & Reputation World Europe in June - it's going to be great to hear how the campaign has been working.
Please let me know your thoughts in the comment section below
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